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Software for people who make things: image, video, audio and design tools that compress work which used to need a studio.

21 articles · Updated 22 October 2025

What counts as Creative Tools

Creative tools covers software for people who make things - image, video, audio and design tools that compress work which used to need a studio. On this hub that means AI photo editing, logo and brand generation, video production, synthetic voice, design tools aimed at non-designers, and the UX studios building for everyone else.

The studio, compressed

Nearly every company on this hub is removing one specialist from a process. Which specialist tells you what kind of tool it is.

Image editing lost its photographer

Photoroom is the clearest case - it exists because a small e-commerce seller cannot afford a product photographer, and its AI removes the need for one. Cutout.pro works at volume, processing hundreds of images a second, and PhotoPacks.AI turns ten ordinary photos of a person into a hundred styled ones.

Imagen is the interesting exception: rather than replacing the photographer, it learns their previous edits and applies their own style inside Lightroom. The specialist stays; the hours do not.

Brand identity in seconds

LogoAI generates a logo and then automates the matching identity around it. Sketch Logo AI covers logos, illustrations and tattoo designs in the same motion. Both are aimed at the founder who needs a mark today and has no budget for a studio.

Video, split between tool and service

Lucihub and Storytailors both combine human creative direction with AI, and both are honest that the human part is still load-bearing. VideoToPage goes the other way, converting video that already exists into SEO-friendly written posts.

Two very different bets on voice

Voice.ai is consumer-facing, a real-time changer with thousands of voices and an app store framing. AMAI sells the engine itself, built to be indistinguishable from a real speaker. One is a toy that became a platform; the other is infrastructure.

Design for people who are not designers

Desygner is explicit about its audience - non-designers at businesses of any size. Square Signs narrows that to signage and backs it with its own production facility, which is a rarer combination than it sounds.

And the studios still doing it by hand

ReloadUX and Apollo 21 are a useful counterweight to the rest of this hub. Plenty of design still gets done by people, for a fee, on a brief. CUX sits between the two, automating the analysis a UX researcher would otherwise do manually.

Creative tools startups we have profiled, by medium
CompanyWhat it doesMedium
Photoroom AI photo editing that makes products look professional without hiring a photographer.Image
Cutout.pro Processes hundreds of photos a second, developed by the PicUp.Ai team in Hong Kong.Image
PhotoPacks.AI Turns ten candid photos of a person into more than a hundred professionally themed images.Image
Imagen Learns a photographer's previous edits and applies their style inside Adobe Lightroom Classic.Image
ColorBliss Generates custom printable colouring pages from any prompt.Image
LogoAI AI logo maker and brand automation, producing matching identity assets from one mark.Branding
Sketch Logo AI Generates 2D and 3D logos, illustrations and tattoo designs in seconds.Branding
Lucihub Combines human expertise with AI so people can make professional video at speed and scale.Video
Storytailors Marketing video production combining human creative direction with AI and licensed content.Video
VideoToPage Converts video content into detailed, SEO-friendly blog posts.Video
Voice.ai Real-time voice changer with thousands of voices, positioned as an app store for voices.Voice
AMAI Ultra-realistic AI voice engines, built to be indistinguishable from a real speaker.Voice
Desygner Lets non-designers create and distribute everything from social graphics to presentations.Design
Square Signs Online sign design platform backed by its own production facility.Design
Viewst Creative management tool built to speed up ad production for media teams.Design
CUX UX automation tool detecting behaviour patterns on websites through machine learning.UX
ReloadUX UI and UX design and development studio led by founder Robert Andrew.UX
Apollo 21 Product design and venture studio building products alongside founders.UX
Rephrase Media AI applications helping students practise articulating themselves in writing.Writing
Right Side Patterns Digital sewing pattern company and community teaching accessible at-home sewing.Craft

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Frequently asked questions

What does the Creative Tools hub cover?

Software for making things - photo and image editing, logo and brand generation, video production, synthetic voice, general design tools aimed at non-designers, and the UX and product design studios that build for other companies.

What is the dominant use of AI here?

Removing a specialist from the process. Photoroom removes the product photographer, LogoAI and Sketch Logo AI remove the logo designer, Lucihub and Storytailors compress a video crew, and Imagen learns a photographer's own editing style so the post-production is already done.

Which company is the biggest on this hub?

Photoroom is the most widely known, having built AI photo editing into a product small e-commerce businesses rely on. Voice.ai has the broadest consumer reach in audio, with thousands of voices available for real-time changing.

Are there tools here for professionals rather than beginners?

Yes, and the distinction matters. Imagen is aimed at working photographers and plugs into Adobe Lightroom Classic rather than replacing it. Viewst is built for media teams producing ads at volume, and CUX is a professional UX analysis tool.

Do you cover design studios as well as software?

Three of them. ReloadUX does UI and UX design and development, Apollo 21 is a product design and venture studio that builds alongside founders, and Storytailors sells video production as a service rather than as a tool.