What Desygner does
Desygner is a fast-growing creative solution that enables anyone to create and distribute visual content from social media graphics to presentations and branding collateral. With a simple editor and automatic design creation, users with minimum to no-designing skills can quickly create and distribute content which is consistently on-brand. With its unique enterprise offering, Desygner helps organisations to achieve customisation, updation, localisation & dissemination. Through their unique brand portal, partner portal, digital asset management tool, employee engagement and customer engagement solutions, Desygner ensures compliance to global governance and auditability across all branded files.
The Current Landscape
There are quite a lot of designing tools in the market including Canva. We have a few competitors in creation tools, but we also have a few competitors in the digital asset management space for organizing and distributing assets. However, Desygner combines both prosumer and enterprise capabilities that are business driven - which means non-designers can easily create content while proficient graphic designers can create complex assets with restrictions for controlled brand management ensuring compliance and governance. And it is where Desygner differentiates itself from the competition.
So akin to the blue ocean model, with the designing tools market on one side and digital asset management on the other side presents a unique market in itself with a lot of creative space for content creation.
Company Birth Story
Ironic but true - Desygner became a reality because the co-founders were bad at designing!
The co-founders found themselves struggling with a common pain of marketing bottlenecks due to the dependency of a graphic designer even for a minute change in brand assets. They soon realized that these design bottlenecks were every single business manager's story! They also understood that a designer´s time is way too valuable to waste on small changes going back and forth for approvals. So, they decided to solve this problem and create a design solution that can be used by non-designers!
The Solution
Desygner is a creative solution that enables anyone to create and distribute visual content from social media graphics to presentations and branding collateral. With a simple editor and automatic design creation, users with minimum to no-designing skills can quickly create and distribute content which is consistently on-brand.
With its unique enterprise offering, Desygner helps organisations to achieve customisation, updation, dissemination & compliance across all branded files with global governance and auditability through Brand Portal, Partner Portal, Digital Asset Management Tool, Employee engagement and Customer engagement solutions.
What sets us apart from our competition is the fact that we have created this solution from a non-designer perspective and at the same time, from a business POV, knowing the significance of brand management. Hence, the desygner tool can be used by a non-designer while brand managers and professional designers can have the power to control and streamline assets in line with company brand guidelines.
Listed in ´Top 5 Best Software Solutions for 2022´ by Software World 2022, Desygner is a fast growing tech company headquartered in Gold Coast, Australia with over 30 Million + users across 200,000 businesses worldwide.
A Customer Story
Keller Williams Realty - a leading American technology and international real estate franchise needed a user friendly agile content management platform with graphics editing capability that could be integrated with other tools they were building.
Their multi-tiered go-to-market structure meant that the franchisors and their contractors required standardized branding and standardized templates that can continually be updated by the marketing team at their headquarters in Texas.
Desygner’s White Label platform was seamlessly incorporated with the look and feel of Keller William´s current systems. With Desygner´s Power PDF Editor and Uploader, 500 design templates were made available to all users in just 2 weeks. As a result, Keller Williams’ Multiple Listing Service (MLS) was operational and integrated with Desygner within days to create 3000 templates. The easy adoption of these media packages allowed their franchisee agents to save valuable time and helped them focus on delivering great customer experience. With the help of Desygner, Keller Williams was able to differentiate itself from the competition.
The Team Culture
Desygner thinks that the right mix of work and play can spark creativity and create "the awesome factor," - which is a thriving culture at Desygner.
The company with 100s of global workforce is growing rapidly with 30 million users across 200,000 businesses worldwide.
Desygner CEO, Alex Rich believes in challenging the status-quo and believes in investing in places people want to work from. Recently, the company launched their bi-annual´Workation´in Bali where employees were encouraged to work and experience life as a digital nomad - All inclusive and company sponsored!
Check It Out : https://desygner.com/
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