Track Brand Visibility across AI Search Engines
- David Wright
- Jul 29
- 2 min read
What LLMrefs does
LLMrefs is an AI SEO tool that monitors how often your brand appears in answers generated by models like ChatGPT, Claude, Gemini and Perplexity. It crawls prompts & keywords in real time, tracks citations & mentions, calculates an aggregated rank weighted across models, and surfaces competitor gaps to guide your Generative Engine Optimization (GEO) strategy.
The Current Landscape
AI search is rapidly displacing traditional SERPs. New data suggests that ChatGPT traffic will overtake organic Google traffic by 2028 at current growth rates. Competitors such as Profound & Peec AI are raising (potentially unsustainable) venture capital funding whilst LLMrefs maintains a bootstrapped business model making it a safe long-term bet for brands & agencies. This also means that LLMrefs is able to offer their superior product at a lower price, 500 prompts $79/mo (Jul 2025).
LLMrefs Birth Story
LLMrefs was born in early 2025 when founder James Berry noticed that ChatGPT’s usage already accounted for roughly 10% of Google’s search traffic. Traditional SEO tools could not tell him whether his company was being cited inside AI answers. Recognising that generative‑search results are often summarised by AI models rather than linked pages, James built a tool to track how often brands are mentioned across major AI engines and to illuminate the biases that drive those citations.
The LLMrefs Solution
LLMrefs tracks brand visibility across all major 10 AI search engines & includes features to geo-targeting tracking features. Think of LLMrefs as Semrush/Ahrefs for ChatGPT! A core difference between LLMrefs & other GEO solutions is, with LLMrefs you track keywords, not prompts, helping brands, agencies & SEO's with the transition from traditional search to GEO. Behind the scenes, they abstract away the complexity & tediousness of prompt tracking. LLMrefs automates conversations real users are having at scale, then aggregate data into our simple, powerful dashboard. LLMrefs is set to become the leader in AI SEO marketing intelligence.
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