Unlocking $3 Trillion in Hidden Revenue: How OrionQ is Redefining AI RevOps

David Wright
Oct 22
3 min read

What OrionQ does

OrionQ is an AI RevOps platform that unifies lead generation, marketing automation, and sales engagement through intelligent agents. Deployable in just 14 days, OrionQ automates the “messy middle” of revenue operations, helping businesses capture missed opportunities with outcome-based pricing and transparent performance metrics.

The Current Landscape and OrionQ

In 2025, AI in revenue operations is crowded with point solutions that promise efficiency but often create fragmentation. Platforms like Apollo.io, Lindy.ai, and Attention.com each tackle isolated functions (prospecting, messaging, or analytics) but leave companies juggling multiple tools.

The result is inefficiency and revenue leakage, costing enterprises an estimated $3 trillion annually. At the same time, executives are wary of “AI theater,” flashy demos that fail to deliver real outcomes. Businesses now demand accountability, speed, and AI systems that work under fire.

The Birth Story of OrionQ

OrionQ was founded in February 2024 in Denver, Colorado, by Rafsan Bhuiyan, a U.S. Army veteran turned AI strategist. Rafsan’s career spanned building AI-driven personalization engines for CarMax’s $18B finance portfolio and leading GPT-powered adoption for 7,500 T-Mobile executives in partnership with OpenAI.

Frustrated by revenue complexity and siloed systems, Rafsan invested $250,000 of his own capital to build OrionQ. His vision was simple: create a unified AI “co-pilot” that augments teams, clears administrative clutter, and gives companies a measurable return on every dollar spent.

The OrionQ Solution

Unlike competitors that focus on single functions, OrionQ integrates three AI agents into one coordinated system:

LeadGen AI Agent: Uses the proprietary Q-Data Optimizer to enrich leads with climate, geospatial, and trend signals, cutting enrichment costs by over 60% while increasing lead quality.
Marketing AI Agent: Designs and launches sentiment-aware campaigns, auto-schedules them for maximum impact, and provides predictive ROI analytics.
Rev (Sales) AI Agent: Manages voice, SMS, and email outreach, recovering missed leads, and booking qualified meetings.

These agents share a unified data model and KPI system, ensuring no insights or prospects fall through the cracks. Deployments take just 14 days, with usage-based QTokens that charge only for outcomes, qualified leads, launched campaigns, or booked meetings.

The company’s vision: revenue operations that run themselves, powered by AI agents working alongside human teams to drive always-on growth.

An OrionQ Customer Story

A mid-sized real estate firm exploring OrionQ’s platform was struck by its ability to answer client calls, schedule meetings, and enrich leads, all without adding staff. By leveraging the Sales AI Agent, the firm accelerated deal flow and reduced no-shows, freeing its team to focus on negotiations instead of administration.

The Team Culture at OrionQ

Though headquartered in Colorado, OrionQ operates as a fully remote, global team spanning Mexico, Argentina, Portugal, India, the UK, and the U.S.. The culture emphasizes outcome obsession, radical transparency, and human-centric AI, values reflected in how the company builds, tests, and improves its agents.

Employees and contractors often describe their work as mission-driven, inspired by Rafsan’s own journey from military service to Fortune 500 leadership. That discipline and adaptability underpin OrionQ’s fast-paced innovation.

A Quote from the Founder of OrionQ

“AI should never replace humans; it should prepare them, accelerate them, and give them time back to think and build relationships. If OrionQ isn’t producing outcomes, clients shouldn’t be paying for it.” — Rafsan Bhuiyan, Founder & CEO, OrionQ