Redefining Healthcare Marketing: How Doceree’s AI-powered Operating System is Elevating Contextual HCP Engagement

What Doceree Does for Healthcare Marketing

Doceree operates as the premier AI-powered Operating System designed specifically for the healthcare marketing sector. The company functions on the core belief that the primary role of artificial intelligence is to introduce richer, more meaningful context to every interaction with Healthcare Professionals (HCPs). Consequently, the patented AI technology developed by Doceree is engineered to comprehend multiple layers of context. By doing so, it enhances every engagement with HCPs in a manner that is strictly privacy-compliant, aiming to deliver outcomes that are measurably superior every time.

How Doceree Navigates the Current Healthcare Marketing Landscape

The digital behavior of healthcare professionals has shifted significantly. Today, HCPs expect interactions that are not only timely and relevant but also respectful of their demanding clinical workflows. The industry has reached a tipping point where generic campaigns and broad-based outreach strategies no longer generate the engagement that brands seek. Instead, professionals respond to communications that are personalized, deeply contextual, and delivered seamlessly across the platforms they are already utilizing.

This behavioral shift is occurring alongside an evolving regulatory environment. Privacy and compliance standards, such as HIPAA and GDPR, are becoming increasingly stringent, adding layers of complexity to healthcare marketing. To navigate these regulations, brands often find themselves relying on a fragmented network of partners. This network typically includes various ad tech platforms, pharma-focused agencies, and disparate tools offering EHR integrations or data targeting. Unfortunately, this fragmentation often results in operational silos, inefficiencies, and inconsistent experiences for the HCPs.

Amid this complex landscape, there is a distinct opportunity for platforms capable of unifying identity resolution, clinical content alignment, workflow-based triggers, conversational AI, and cross-channel orchestration. Doceree effectively bridges this context gap by consolidating these critical capabilities under one roof. Unlike generalist tools, the Doceree platform is purpose-built from the ground up to address the unique nuances of healthcare marketing.

The Origin Story of Doceree and Founder Harshit Jain MD

Harshit Jain MD, the Founder and Global CEO of Doceree, has always been motivated by a fundamental desire to help others. This drive initially led him to pursue a career in medicine, earning his medical degree from Northwestern University in 2006. Working as a certified physician, Harshit witnessed global healthcare challenges firsthand, particularly regarding patient affordability and transparency.

In a pursuit to exercise greater influence over patient outcomes beyond the clinic, Harshit transitioned from clinical practice into the world of healthcare advertising. Over the years, he held significant roles at top companies, including serving as Country Head, Marketing Director, and Innovation Lead for McCann Health across Asia, Europe, and the Americas. Through these experiences, he realized the potential for strategic creativity to drive meaningful change in the industry. These insights led to the founding of Doceree in 2020. Since its inception, Doceree has demonstrated remarkable growth, providing innovative, data-driven solutions that make healthcare more cost-effective through programmatic advertising.

The Doceree Solution: A Unified AI Operating System

Doceree is building a comprehensive AI-powered Operating System designed to inject richer context into every HCP interaction. In stark contrast to generic ad tech or marketing platforms that are merely repurposed for healthcare, Doceree is healthcare-native. It fully integrates into clinician workflows and unites multiple layers of context within a single system. This architecture enables marketers to transcend fractured campaigns and deliver insights that traditional tools cannot match.

The Doceree OS offers a suite of products organized across specific layers of context to ensure precision:

The Intelligence Layer features DataIQ, which provides unified HCP intelligence for precise segmentation and targeting, and a Marketplace that activates custom HCP segments across campaigns instantly.

The Reading Layer includes Premium Programmatic capabilities for context-aware media delivery on specialist medical publishers at scale, as well as Account-Based Marketing (ABM) tools to deliver precision campaigns to high-value practices and institutions.

The Conversation Layer utilizes RepTwin to facilitate AI-driven, compliant conversations with HCPs across various channels.

The Workflow Layer focuses on Point-of-Care (POC) for timely communication within EHRs and prescribing workflows, alongside co-pay.com, which integrates real-time affordability information into prescribing moments.

Finally, the Experience Layer is powered by Ask Doceree AI, which centralizes campaign orchestration, tracks HCP journeys, and optimizes cross-channel engagement in real-time.

How Doceree Transformed Engagement for a Neurology Brand

The efficacy of the Doceree platform was highlighted when a top neurology brand struggled to differentiate itself in a highly competitive therapeutic class with low HCP awareness in Australia. To increase visibility among digitally engaged prescribers, the brand collaborated with Doceree on a 12-week high-frequency campaign.

The program began with A/B testing to identify optimal messaging, followed by an 8-week launch featuring up to eight exposures per month per HCP. Leveraging Doceree's extensive HCP network and integrated calls-to-action, the campaign achieved significant scale. The results were staggering: the campaign reached over 70% of Doceree's HCP universe, generating over 11,000 ad impressions. Click-through rates reached 0.11%—almost twice the regional standard—and over half of all landing page traffic originated from Doceree. Furthermore, direct engagement events accounted for over 22% of total engagement, illustrating a quantifiable impact.

Insights from Doceree Founder Harshit Jain MD

Harshit Jain, MD, emphasizes the collaborative nature of the company’s mission. He stated, “The Operating System is not ours alone—it belongs to the industry. We humbly invite our peers, partners, and stakeholders to join us in this tech-forward journey. Together, we can elevate healthcare marketing into a connected, intelligent, and outcome-driven discipline like never before.”

Find out more about Doceree: https://doceree.com/