Stop Copying & Pasting Dashboards into Slides & Docs with Matik

How Matik Automates Data-Driven Content

Matik’s AI automates the creation of presentations, documents, and reports directly from your data. Pull from your BI, CRM, data warehouse, and other sources to instantly produce on-brand, insight-rich content in your preferred format. Trusted by teams at Okta, Asana, Autodesk, Samsara, and Zapier, Matik empowers any team to align messaging, scale best practices, and tell consistent data stories that drive action - faster than ever.

The Data Reporting Challenge Matik Solves

In today’s business world, data is abundant, but the process of turning it into a compelling narrative is anything but automated. Teams across sales, customer success, analytics, and operations are burdened by repetitive, manual work. They spend countless hours collecting data from scattered sources like BI tools and CRMs, turning it into charts & tables that they then painstakingly copy and paste into presentations and reports.

This manual process doesn't just consume valuable time; it creates a much bigger problem. The resulting content, from board decks to customer reviews, is often inactionable or inaccessible because it isn’t tailored for the right audience, it lacks accurate or insightful metrics, or it's outdated. These issues cause delayed decisions, inconsistent messaging, and missed opportunities. While a number of tools exist to help with specific parts of this process, they often fail to solve the core problem of unifying fragmented data and truly automating the narrative. In this space, where players like Gainsight focus on customer success, Rollstack on data-to-deck creation for internal reports, and Gamma on content presentation, Matik has carved a distinct path by ensuring anyone at a company can instantly generate insights, align messaging, and scale best practices for faster data-driven storytelling that sparks action.

The Matik Birth Story

The idea for Matik was born from a frequent business problem that CEO Nikola Mijic witnessed firsthand. Before starting Matik, he was a program manager at LinkedIn, where he saw how much time companies were wasting on what he calls the "last-mile" problem of data storytelling. Teams were manually pulling data from multiple sources to create repetitive, data-heavy presentations for clients. This tedious process was not only inefficient but also a breeding ground for inaccuracies. Seeing this opportunity, Mijic, along with co-founder Zak Stein, decided to build a solution to connect these disparate data sources and automate the creation of polished, data-backed content. Their journey, which began in 2019, was fueled by a vision to make data storytelling easy, consistent, and scalable for every business.

A Deeper Dive into the Matik Solution

Matik is building a world where the power of data is accessible to everyone, not just analysts. The platform connects directly to your key data sources and uses AI to automate text, visuals, and key insights within presentations, documents, and reports. It stands out by giving AI context through your company’s data and proven practices. This "AI with guardrails" approach ensures the generated content is consistently reliable and on-brand.

Matik offers two distinct ways to tailor content for any audience. First, its if-then logic automatically pulls in or excludes slides based on criteria. For example, imagine if usage is low, automatically pulling in slides with recommendations for customers. Second, Matik empowers the end user to personalize a presentation by selecting inputs, such as audience type or use case. This allows the dynamic content to change instantly based on the user's direct choice, ensuring the final output is perfectly suited for the conversation.

A Matik Customer Story: Samsara

Samsara, a leader in the industrial IoT space, turned to Matik to solve a major pain point in their customer success organization. Previously, their Customer Success Managers (CSMs) were spending up to two hours preparing a single quarterly business review (QBR) deck. The process involved manually pulling data from various sources, leading to data inconsistencies and a significant time drain. With Matik, Samsara automated their QBRs, creating a single source of truth for their data. This change was transformative. The number of data-related questions for their operations team was reduced by 50%, and they saw an impressive 34.4% reduction in CTAs for low device activation. Matik not only saved CSMs significant time but also made it easier to create new content. Samsara’s success with the platform was so strong that they expanded its use to automate Google Docs, further streamlining internal reports and cross-functional communications.

The Team Culture at Matik

At its heart, Matik is a people-first company. The team's culture is guided by four core values: Trust, Compassion, Quality, and Customer First. Trust is defined as building consistency over time with colleagues and customers. Compassion means actively striving to understand different perspectives without bias. Quality is about going the extra mile to meet the high standards expected by their peers and customers. Finally, the "Customer First" value ensures that every decision the company makes is centered on providing the best possible outcome for its users. This foundation has cultivated a collaborative, supportive, and empowering environment where every team member is encouraged to contribute to the mission of transforming how people work with data.

Find out more about Matik: https://www.matik.io/request-demo