Dow Janes Proves that Money IS a Women’s Game

What is Dow Janes?


Dow Janes, a company with a mission to get more money in the hands of more women+, offers education, tools, and support to help women+ take control of their finances and build wealth.


Current Landscape



The financial industry has long been dominated by men. Women were shut out of financial conversations and couldn’t access credit in their own names until the 1970s. Consequently, today women have little savings, few healthy money habits, and limited knowledge of how to invest and grow their money.


Although there are financial education companies, most of them offer a masculine approach to personal finance. They don’t address the holistic nature of money and the psychology behind making financial decisions.


Company Birth Story


As Britt Baker’s friends graduated college and got jobs, they realized that they needed to start investing. So, they turned to Baker, a Harvard Business School grad who started investing and calculating compound interest back when she was playing with American Girl dolls.


Baker began hosting weekly meetings to teach her friends how to invest, but she quickly realized that most of the women needed to learn how to save before they’d be ready to invest.


Baker turned to her best friend and now business partner - Laurie-Anne King. King is a master of behavioral science and knows how to create habits that stick. Plus, King had recently paid off $40,000 of debt and started earning passive income from her real estate investments. Baker knew she would be an inspiration.


The Solution


Britt Baker and Laurie-Anne King created the Million Dollar Year, a comprehensive, holistic financial education program that gives women+ the knowledge, support, and tools they need to take control of their finances and build wealth. They start by addressing your relationship with money and implementing healthy money habits, then they add on with tools and strategies for saving and making the most of their money.


In addition to the step-by-step curriculum, the Million Dollar Year offers an exclusive, vibrant community where members share their progress, share their financial wins, and get support from coaches. They no longer have to feel like they're dealing with the finances on their own.


Customer Story


When Kathryn Leann signed up for the Million Dollar Year, she was $60,000 in debt and unemployed. After her divorce, she lost her retirement savings and felt fearful and resentful.


In just six months in the Million Dollar Year, she paid off half of her debt. By the end of the year, she had gone from a net worth of negative $13,000 to positive $18,000.


“I sort of joke that I needed brain surgery around money. I needed someone to change the way that I looked at and how I managed money,” Kathryn said. “I started crying when I started investing, because this was the first time in my entire life that anyone has shown me what I need to save in order to have my retirement taken care of. I became empowered around my money and how I think about it for the first time in my life.”


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