The Identity-Powered Payment Solution by Skipify
- David Wright
- Oct 22
- 3 min read
What Skipify Does
Skipify recognizes shoppers at checkout, authenticates them with their card issuing banks, and presents their eligible payment methods in real time. Shoppers simply select a payment method and pay. With Skipify, shopper personal and payment information is always up-to-date, making checkout seamless and secure.
The Current Landscape and Skipify
The online payments and e-commerce checkout industry is currently experiencing rapid evolution, with a strong emphasis on reducing friction at the point of purchase. Traditional payment gateways continue to dominate, but new players are emerging with specialized solutions addressing specific pain points. Data security and fraud prevention remain paramount concerns, leading to increased adoption of advanced authentication methods.
Major players in this space include:
Stripe: A powerful platform offering a comprehensive suite of payment processing tools for businesses of all sizes, known for its developer-friendly APIs.
PayPal: A long-standing giant in online payments, offering various payment solutions including its popular wallet and "Pay in 4" installment options.
Shopify Payments: Integrated payment processing specifically for businesses using the Shopify e-commerce platform, offering a seamless experience for merchants.
Adyen: A global payment platform that provides end-to-end infrastructure for businesses to accept payments, manage risk, and grow revenue.
The Birth Story of Skipify
Skipify was founded to solve problems across ecommerce experiences, and find new ways to enable commerce by connecting shoppers, merchants, and financial institutions directly at the time of purchase. Through its early partnerships, the company launched checkout solutions inside shoppable emails. From there, Skipify began to reinvent the checkout experience, developing relationships with major financial institutions to enable card linking - a direct connection to a shopper’s payment methods at the time of purchase. With solutions that can be flexibly deployed via APIs or SDK, and now AI, Skipify offers a comprehensive platform that is powering the future of payments infrastructure.
The Skipify Solution
Skipify is uniquely positioned to compete in this dynamic environment by focusing on identity-powered payment solutions that prioritize a great shopper experience, and value for merchants and financial institutions. Unlike many competitors that primarily focus on the merchant's side of the transaction, Skipify directly integrates with card issuing banks to recognize and authenticate shoppers in real-time. This approach streamlines the checkout process by eliminating the need for manual data entry and ensuring that payment information is always current and secure. While competitors often offer a broad range of payment processing services, Skipify's core strength lies in its uniquely architected infrastructure that enhances conversion rates and results in a truly seamless and personalized checkout flow.
A Skipify Customer Story
Lightspeed selected Skipify for a high-impact, easy-to-deploy omnichannel payment solution that would meet their objectives. With Skipify PayLinks, Lightspeed dealers could leverage their existing POS to quickly and easily create a personalized and secure payment link for any customer.
Since first deploying Skipify in 2022, Lightspeed has seen improvements in payment success rates, and overall customer experience. “Since Skipify has direct integrations with financial institutions,” explains John McFarland, Senior Product Manager at Lightspeed, “transactions are more likely to be trusted and authorized by banks, which is very important for our dealers who typically have average order values north of $1000.”
“But most importantly,” McFarland says, “deploying Skipify was a way for us to demonstrate our promise to our dealers that we are here to keep them ahead and future proof their businesses. They can rely on us now and in the future to stay on top of payment trends, so they don’t have to.”
The Team Culture at Skipify
Skipify is led by a team with deep roots in the tech and fintech industry. They come from companies like Stripe, Adyen, Visa, Airbnb, Salesforce, and Google, and are united in the effort to build an incredible company culture and improve the future of digital payments.
Skipify is creating the future of payments infrastructure. The Skipify team, technology, and direct connections to the world‘s largest financial networks enable the company to improve every aspect of the payment experience. The culture is defined by challenging the status quo and pursuing continuous improvement.
A Quote from the Founder of Skipify
“What excites me most about fintech is the opportunity to help shape the future of commerce. The way people shop today is not the same way they will be shopping five or ten years from now, and payment technology plays a huge role in that evolution. At Skipify, we envision a future where financial technology empowers businesses with real-time, intelligent, identity-powered payment solutions.” - founder and CEO Ryth Martin.
