ツSupercut: the blazing-fast, on-brand video-messaging for busy teams.

Samantha Wells
Oct 22
4 min read

What ツSupercut Does

ツSupercut is the first AI-powered video messaging tool that makes screen recording effortless and fast. With native recording, branded personalization, and AI features, every video is polished and ready to share instantly. Teams can create professional videos in seconds without the heavy lifting.

The Current Landscape and ツSupercut

Video has become the clearest way to share ideas, align teams, and connect with customers. The challenge is that creating a good video takes too long. Many video messages end up unpolished and undersell the quality of the work behind them.

Traditional tools come with trade-offs. Loom is quick but clunky, often producing rough videos that lack polish. On the other side, editing-heavy options like ScreenStudio or Tella demand time and effort, with a steep learning curve and delays before a video is ready. One approach sacrifices quality, the other sacrifices speed.

Meanwhile, digital collaboration is rapidly expanding, with teams relying on video more than ever. Yet, traditional players such as Loom, Vimeo, or Zoom remain focused mainly on static recording and storage. Few are rethinking video from the ground up by combining intelligent automation, branding, and interactivity in one seamless experience.

There’s a clear gap: professionals need a fast, enjoyable user experience that reflects their brand, paired with AI tools that edit, summarize, and structure video effortlessly. ツSupercut fills that gap, delivering speed without sacrificing quality and giving teams a way to create polished, branded videos instantly while AI handles the rest.

The Birth Story of ツSupercut

ツSupercut was created by Neil Kinnish and David Okuniev, two restless builders who had previously worked together at Typeform Labs. Both shared a vision of delivering outstanding software and noticed that the screen recording space was dominated by bulky, uninspired tools. None truly met the user’s need for speed, polish, and simplicity.

The available options were either too basic or overly complex, leaving professionals frustrated. Neil and David wanted to create something people genuinely enjoyed using: intuitive, beautifully designed, and powerful without being overwhelming.

ツSupercut was born out of Float, their product lab, where small, focused teams design software that challenges established norms. Their mantra, “design-led, less fuss,” guided every choice in its development. Their goal is not to build a niche tool but to challenge the status quo, bringing impact at scale by reimagining video communication.

The ツSupercut Solution

What makes ツSupercut stand out is the blend of simplicity and cutting-edge technology. It combines fast native apps, AI-powered editing, and branded personalization in one platform. The user interface is designed to be clean, intuitive, and enjoyable for both creators and viewers. Recording should feel effortless, and watching should feel seamless.

AI sits at the heart of ツSupercut’s solution. It handles the heavy lifting so creators can focus on their message instead of editing. The platform automatically removes filler words, adjusts layouts, and generates chapters for easy navigation. It produces concise summaries and can even turn a video into structured documentation.

Viewers benefit too. AI can answer questions using the transcript and related files, helping teams move faster without waiting for follow-up calls.

Notifications ensure creators never miss important feedback, while collaboration features like comments, reactions, and video stacks make ツSupercut a true hub for project communication.

Other features professionals value include custom themes to keep every video on-brand, Stacks to organize and easily share related recordings, and Layouts that present each message in the most personalized, professional way. All this ensure all videos remain polished, clear, and tailored for the intended audience.

Unlike competitors that force a choice between speed and quality, ツSupercut delivers both. Built entirely in native code, it ensures unmatched speed and a seamless experience, something few others attempt in the market.

The result: videos that look sharp, feel professional, and are ready to share instantly. Early adopters in agencies and SaaS companies report significant time savings and smoother project handovers.

A ツSupercut Customer Story

The Lottie.org team used to spend hours each week on team updates and project walkthroughs. Executives felt they couldn’t communicate with their team in a personal, consistent way. ツSupercut changed that. It enabled daily asynchronous communication that didn’t interrupt anyone’s workflow, kept messages on-brand and personal, and delivered them quickly and clearly.

AI summaries and transcripts let coworkers skim the key points or dive deeper when needed. Feedback flowed directly through comments on the video, eliminating long email threads. And soon, with Auto-Edit, multiple retakes won’t be necessary, since every video will look polished instantly.

The results: faster internal updates, fewer meetings, and a clear boost in employee satisfaction. The team could focus on building their product while ツSupercut handled communication smoothly.

The Team Culture at ツSupercut

ツSupercut is built by a small, focused team that believes in keeping things simple, moving fast, and staying close to design. The team trusts its instincts, obsesses over details, and strips away anything that slows progress. Innovation comes naturally when curiosity is encouraged, openness is valued, and pivots are made without hesitation if something better emerges. The team is not attached to ideas for the sake of tradition.

Their culture is guided by three founding principles: design-led, small teams, and less fuss.

Most importantly, customers sit at the heart of ツSupercut’s process. The team maintains open channels with users, listens carefully to their needs and frustrations, and translates that feedback into product improvements. This tight feedback loop ensures that ツSupercut continues to evolve as a true partner in communication.