OoMee: Bringing a New Wave of Ancient Wellness to America’s Beverage Aisle

What OoMee Does

OoMee brings ancient Japanese wellness principles to modern America through a first-of-its-kind marine plant beverage. Powered by agar-agar, a traditional Japanese red seaweed, the company offers a functional drink designed to meet the demands of contemporary life. With a commitment to purity, the beverage contains just seven clean ingredients, 20 calories, and absolutely no added sugar, caffeine, or carbonation.

By leveraging these ingredients, OoMee provides consumers with satiety, mental clarity, and sustained energy. The product line enables health-conscious individuals to access these benefits through refreshing flavors, including Strawberry & Hibiscus, Blueberry & Elderflower, and Peach & Lemon.

How OoMee Fits into the Current Landscape

The global functional beverage market is currently valued at approximately $151 billion, a figure that suggests a booming industry. However, a closer look at grocery shelves reveals a crowded marketplace filled with products that often fall short of their wellness promises. Consumers are frequently presented with “faux-biotic” sodas, bubbly drinks, and various “better for you” beverages that are actually laden with sugar.

There is a significant disconnect between marketing claims and physiological reality. For instance, carbonated probiotic sodas often feature labels that hide high sugar content, which can cause uncomfortable bloating rather than the digestive relief they promise. Similarly, energy drinks rely heavily on synthetic additives, leading to inevitable caffeine crashes rather than sustained vitality.

Despite the saturation of the beverage category, true marine nutrition remains a largely untapped sector in Western functional drinks. This is a missed opportunity, as seaweed is a foundational ingredient that has supported health, satiety, and longevity in Japanese Blue Zone diets for centuries. OoMee identifies this gap, recognizing that while the industry is noisy with ineffective options, there is a profound need for the calm, proven benefits of marine-based nutrition.

The OoMee Birth Story

The inception of OoMee is rooted in the personal journey of Japanese entrepreneur Alissa Miky. The company was born from a deeply personal health and mental wellness crisis that ultimately reconnected the founder to her cultural roots. Prior to this, Alissa was an unstoppable force, listed among Forbes Japan’s Top 100 Women and celebrated for her viral seaweed-based candy company.

However, life challenges and a major continental move took a significant toll on her well-being. After enduring the tragic loss of her best friend to mental health struggles and relocating to the United States, Alissa found herself battling chronic fatigue and sudden weight gain. She began to feel the detrimental effects of the standard American diet on both her mind and body.

As an entrepreneur living with ADHD, Alissa has learned to build systems that work with her brain rather than against it. This approach led her to rediscover the Japanese wellness practices of her youth, allowing her to turn a period of burnout into a breakthrough. In returning to seaweed, she not only found healing for her gut and mind but also the inspiration to build OoMee. The company was founded as a functional seaweed-based beverage solution designed to bring calm and balance to today’s noisy world, offering a lifeline to others searching for similar healing.

The OoMee Solution and Vision

Determined to bridge the gap between ancient Japanese wisdom and modern American lifestyles, the company began its R&D phase in a humble setting: a friend's Los Angeles kitchen. Alissa transformed this space into a makeshift lab where she conducted extensive experimentation. The result was the development of the proprietary Seabiotics™ technology. This innovation allows OoMee to transform agar-agar—typically used as a gelling agent—into a smooth, drinkable format that serves as the star ingredient of the beverage.

The wellness secret behind agar-agar is its profound effect on satiety. Known in Japanese culture as “miracle fiber,” this red seaweed is traditionally used as an aid for digestive health and glucose regulation, helping consumers feel fuller for longer periods. Through the proprietary Seabiotics™ technology, OoMee successfully imports these ancient wellness rituals to the West, offering today’s health-conscious consumer genuine wellness without the gimmicks.

OoMee is pioneering an entirely new category of marine plant beverages that stands apart from the competition. Unlike carbonated probiotic drinks, OoMee offers gentle digestive support without the side effect of bloating. Unlike caffeinated energy drinks, it provides sustained vitality through natural marine nutrition rather than stimulant-driven spikes and crashes. Furthermore, unlike sugar-infused alternatives labeled as health drinks, OoMee contains zero added sugar, ensuring no insulin spikes.

Since launching in May 2024, OoMee has gained significant traction in the market. The product is now available in major retailers like Raley’s and on Amazon. Looking toward the future, the company has new formulas and flavors in the works, scheduled to launch in January 2026.

Perspectives from OoMee Leadership

Alissa Miky, the founder of OoMee, describes the personal connection to the product: “After moving to the U.S., I found myself struggling - mentally after a personal loss and physically after sudden weight gain. In trying to reconnect with my Japanese roots, I rediscovered seaweed, specifically agar-agar, and realized this centuries-old superfood offered the wellness benefits I needed: balance, satiety, and clarity. She continues to explain the mission behind the brand: “With agar-agar, the ‘miracle fiber’ of Japanese wellness, we’re bringing the satisfying feeling of fullness and inner clarity I found while creating OoMee to today’s modern consumer in a drink that’s clean, restorative, and of course, delicious.”

Find out more about OoMee: https://oomee.life/