How ViralSort Is Changing the Way Creators Make Instagram Reels

What does ViralSort do

ViralSort helps creators simplify their Instagram Reels workflow. From sorting top-performing content to managing scripts, shoots, edits, and publishing, the platform acts as a command centre for creators. With ViralSort, influencers and brands can save time, stay organised, and create viral-ready content strategically.

The Current Creator Landscape and ViralSort

Instagram Reels has become a primary growth engine for creators and brands, driving reach, engagement, and monetisation. Most creators still juggle multiple tools to manage their end-to-end workflow.

• Discovery: Creators manually scroll through profiles to find trending content.

• Planning: Ideas are scattered across notes or documents.

• Production: Shoot and edit links live in different apps.

• Tracking: Performance is checked separately on Instagram.

This fragmented process makes scaling content both time-consuming and inconsistent.

ViralSort Competitors

There is no direct competitor that offers a complete workflow solution like ViralSort. However, several players operate in related spaces:

Sorting Extensions – Tools such as Feed Sort allow users to sort Instagram feeds to identify viral content. While they provide CSV downloads of results, this often creates a disorganised next step because creators still need to manually manage ideas, scripts, and edits across different platforms.

Collaboration and Workflow Tools – Platforms like Trello, Airtable, and Notion are often used by creators to design custom workflows. Although they offer flexibility, these tools are not built specifically for Reels and require significant manual setup to manage the entire content creation process.

The Birth Story of ViralSort

ViralSort was born out of a simple frustration experienced by its founder. As a marketer, he struggled to discover which content was truly working for others. The only option was endless scrolling through Instagram profiles, trying to spot high-performing reels manually.

Once he found inspiration, the process became even more scattered. Ideas were saved in Google Sheets, scripts were drafted separately, and production was managed in a custom Notion workflow he had built for himself. Managing content across so many tools made the process messy, repetitive, and time-consuming.

This challenge sparked an idea: what if there was a single platform that could sort reels instantly, organise ideas, manage scripts, track production, and measure performance in one place? That question became the foundation of ViralSort, created as the ultimate command centre for creators to take their reels from inspiration to upload effortlessly.

The journey began with the launch of a simple Instagram Reels sorting extension in December 2024. When he introduced it on Product Hunt, it became the #2 Product of the Day and quickly captured users’ attention. The early success of this extension motivated him to evolve ViralSort into a complete workflow solution for creators.

The ViralSort Solution

ViralSort is building a complete workflow solution for Instagram Reels creators, bringing together inspiration, organisation, production, and performance tracking into one seamless platform.

Unlike competitors that focus only on individual parts of the process, ViralSort provides a unified command centre. Sorting extensions help identify top-performing content but leave creators with scattered CSV files and no clear next step. General workflow tools like Trello, Notion, or Airtable require heavy manual setup and are not built for the unique needs of short-form video creation. ViralSort bridges this gap by combining discovery with an integrated creation and management system designed for Reels.

Since its launch, ViralSort has already gained traction. The initial Instagram Reels sorting extension, introduced on Product Hunt in December 2024, achieved the #2 Product of the Day and quickly attracted an early community of creators. This success validated the demand for a streamlined solution and set the foundation for ViralSort’s growth.

Core Features:

• ViralSort Chrome Extension – Sort Instagram Reels of any profile by likes, comments, and views to quickly find viral content.

• All Sorting – Access a complete list of all sorts you’ve done. View individual or multiple sorts together, pick inspiring content, and move it into creating.

• Creating – Manage selected content inspirations with saved status, script, caption, raw clip link, edit clip link, and organise production.

• Published – Once content is live, ViralSort tracks performance to show how it is performing.

What’s Next:

Looking ahead, ViralSort is expanding its capabilities with AI-powered viral script writing and a Viral Content Spy to help creators identify winning trends before they peak. The platform is also developing team workspace options, allowing creators, agencies, and brands to give project access to their team members for smooth collaboration.

While ViralSort is currently focused exclusively on Instagram Reels, the future vision is to extend these capabilities to other platforms such as TikTok and LinkedIn, enabling creators to manage all their short-form content workflows in one place.

The company’s vision is to empower creators, brands, and agencies to create viral content strategically, not randomly. By reducing friction in every step of the Reels journey, ViralSort aims to become the go-to command centre for short-form video creation worldwide.

A Quote from the Founder of ViralSort

“In recent years, the way we consume content has drastically changed, with brands shifting towards short-form video. ViralSort makes this transition simple for everyone, whether seasoned creators or just starting out.” - Pradeep Malakar, Founder of ViralSort

Find out more about ViralSort: https://www.viralsort.com/