From Product Photo to Lifelike Ad: Topview 2.0 Redefines E-Commerce Videos

What Topview does

Topview.ai's Product Avatar enables online sellers to convert a single product image into realistic videos featuring AI avatars that grasp, rotate, and present items with lifelike precision. This AI-powered solution automates e-commerce video production, delivering fast, multilingual, and cost-effective marketing campaigns worldwide.

The Current Landscape

The global e-commerce sector is witnessing explosive growth in demand for short-form video content. According to recent research, over 80% of consumers are more likely to buy a product after watching a video demonstration. Platforms like TikTok and Instagram have become key drivers, with over 1 billion monthly active users heavily engaging with product-related videos. This surge is pushing brands to rapidly scale up video marketing efforts.

However, traditional video production methods remain costly and slow, often requiring expensive studios, models, and post-production teams. Emerging AI video tools such as Synthesia and D-ID have made strides, but their generic avatars lack the nuance needed for product-specific demonstrations. This leaves a glaring gap: brands need digital sales ambassadors that combine realism, cultural relevance, and automation. Topview 2.0 is designed to fill this void, transforming how e-commerce brands tell their product stories.

Topview Birth Story

Topview.ai was founded to transform how e-commerce sellers create product videos, using advanced AI to eliminate the high costs and complexity of traditional production. The idea stems from founder Jensen Wu's nearly ten years in AI-driven commerce, including leading Alibaba's Luban AI design system, which generated billions of promotional images during major sales events.

Recognizing that sellers worldwide needed a faster, more scalable way to showcase products, Wu set out to build an AI-powered platform capable of delivering studio-quality, localized videos from a single product image. Backed by extensive global research and engagement with cross-border sellers, Topview.ai now serves clients in over 127 countries, enabling brands to tell compelling product stories with unprecedented speed and efficiency.

The Topview Solution

Topview.ai addresses a critical gap in e-commerce marketing: the need for lifelike, product-specific videos that can be produced instantly, at scale, and in multiple languages. Its flagship innovation, Topview Product Avatar, allows sellers to upload a single product image and generate realistic ads featuring AI avatars that handle and present products with natural precision. Built-in multilingual output allows brands to reach diverse markets without additional production costs.

With the launch of Topview 2.0, the platform has taken a major leap forward. New spatial awareness and interaction models enable avatars to seamlessly interact with products of any size – from pocket gadgets to sofas, tents, and even vehicles. A breakthrough "pet avatar" feature allows cats, dogs, or other animals to become charismatic presenters, opening up unique, viral-ready creative formats. Motion-speech synchronization has also been refined, making gestures more expressive and perfectly timed with dialogue for maximum authenticity.

Unlike existing AI video tools that rely on static, generic presenters, Topview.ai delivers fully product-aware avatars tailored to each seller's catalog. This focus on realistic interaction and localized storytelling has fueled adoption by both independent merchants and major consumer brands. Looking ahead, Topview.ai aims to become the default video creation layer for global e-commerce – empowering any seller, anywhere, to tell their product story as vividly as if they had a professional studio on demand.

Find out more about Topview:https://www.topview.ai/