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From Pandemic Play to Profit: Turning Creativity into a Business with 100kartist.com

What 100kartist does


100kartist.com provides courses that teach artists how to run profitable arts and crafts workshops.


The Current Landscape


There aren’t a lot of competitors in the space. The only known competitor is craftymariana.com.


Company Birth Story


Frustrated by rising vendor fees and a meager return on her beautiful crafts at local markets, Chloe Winstanley, founder of 100kartist.com, knew something had to change. What began with a simple act of creating a unique pair of polymer clay earrings for a friend blossomed into a full-fledged online business. Chloe's hand-crafted earrings quickly gained traction, and soon she found herself not only selling her own creations but also teaching others how to make their own through engaging craft workshops.


Christchurch, it seemed, was ripe for the picking. People, eager to emerge from the pandemic's shadow, craved a fun and creative outlet. Chloe's workshops, a stark contrast to the ubiquitous "Paint & Sip" nights, were met with overwhelming praise. "This is exactly what our city needs!" and "We're so tired of Paint & Sip nights!" became a common refrain. Chloe had stumbled upon a goldmine – a niche market hungry for large-scale, engaging crafting experiences.


Fast forward two years. Juggling motherhood, running her workshops part-time, and traversing between the United States and New Zealand, Chloe found herself achieving a remarkable feat – surpassing the $100,000 revenue mark, almost unknowingly! This success with Creative Ōtautahi, her workshop business, fueled her desire to empower others. Having built her own thriving venture, Chloe saw the potential to help others do the same, and thus, 100kartist.com was born.


The Solution


100kartist.com is building a comprehensive online learning platform specifically designed to empower artists and crafters to turn their passion into profitable workshops. Unlike competitors who may offer generic business-building courses, 100kartist.com focuses on the unique challenges and opportunities faced by the artisanal community. Their courses delve into the nitty-gritty of running successful workshops, from crafting engaging curriculums and marketing strategies to managing logistics and building a thriving creative community.


This laser focus on the specific needs of artists sets 100kartist.com apart. While competitors might touch on workshop creation as a small part of a broader business course, 100kartist.com offers in-depth instruction with a clear understanding of the joys and challenges inherent in sharing artistic skills.


Early results are promising. With Chloe Winstanley's own success story as a springboard, 100kartist.com is attracting a growing community of enthusiastic artists eager to share their talents. The company's vision is to become the go-to resource for aspiring workshop leaders, empowering them to build fulfilling careers fueled by creativity and community. By providing artists with the knowledge and tools needed to thrive, 100kartist.com aims to cultivate a vibrant landscape of unique and engaging workshops, enriching the lives of both creators and participants.



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