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Empowering Wellness: The BBalance Startup Journey

What BBalance Does?

By seamlessly integrating into daily routines, BBalance automatically checks and collects crucial health metrics such as weight, body composition, posture, and balance. This innovative product goes beyond simple data collection, as it delivers a comprehensive wellness coaching experience including guided breathing, balance, and MSK exercises through dedicated mobile apps for each family member.

The Current Landscape

In the current landscape of the health tech industry, there is a growing trend towards home- based health monitoring solutions that provide convenience and accessibility. Over the past three years, focusing on individual well-being has taken center stage. Individuals are increasingly seeking tools that help to take charge of their health from the comfort of their homes. BBalance addresses this need by giving the power back to the consumer, allowing users to access their health data when it’s convenient for them, yet continuing the data collection passively.

Company Birth Story

BBalance started out of a desire to change how we measure our body health and well-being, aiming to revolutionize the way we approach daily tracking. Recognizing the limitations of traditional scales and the need for a more comprehensive approach, the founders were determined to develop a solution that transcended the mere number on the scale. BBalance sought to integrate a "not very pleasant" weighing routine into our daily lives, transforming it into an everyday object for very simple use. By prioritizing user experience and ease of use, BBalance's innovative technology seamlessly incorporates weighing measurements into the daily routine, making it effortless and hassle-free for individuals to track their progress and gain a holistic understanding of their overall health and well-being.

The inspiration for BBalance was incubated within Baracoda, a pioneer in daily health tech, utilizing invisible technology, including notable achievements such as connected toothbrushes and smart mirrors. Leveraging this strong track record, BBalance embarked on a mission to revolutionize daily health monitoring in the bathroom. With a keen eye for innovation, the team explored ways to enhance the bath mat—an object that individuals step on every day—and transform it into a seamless and continuous data collection tool. By capitalizing on this existing routine, BBalance aimed to simplify and streamline the process of tracking health metrics effortlessly. With the ability to seamlessly collect data points as people go about their daily bathroom activities, BBalance envisioned a future where individuals could easily monitor their health and well-being without any additional effort or inconvenience.

Driven by the need to address these challenges and provide individuals with a holistic view, BBalance was born. The company set out to develop an innovative solution that tracks weight and allows individuals to understand their overall health beyond just the number on the scale. By combining advanced technology, data analysis, and a user-friendly design, BBalance aims to empower individuals to take control of their well-being and make informed decisions about their health.

The Solution

BBalance is pioneering the development of an exceptional health monitoring solution in the form of a smart bath mat. This revolutionary product integrates into individuals' daily lives, transforming their bathroom routine into a proactive health-tracking experience.

The core functionality of BBalance lies in its ability to automatically check and collect essential health metrics. By stepping onto the smart bath mat, users can effortlessly obtain a wealth of data that goes beyond just weight measurement such as body composition, posture, and balance, providing users with a comprehensive overview of their overall health and well-being.

BBalance doesn't stop at data collection. The company is committed to empowering users with valuable insights and personalized guidance. BBalance offers a dedicated mobile app for each family member, creating a tailored wellness coaching experience. The BBalance app serves as a central hub for users to access their health data, track their progress, and receive actionable recommendations based on individual needs and goals.

What sets BBalance apart is its holistic approach to health monitoring. While other devices may focus on a single aspect of health, BBalance combines multiple functionalities into one user- friendly and convenient solution. By providing data on the number behind your weight, body composition, posture, and balance, BBalance offers a comprehensive overview of an individual's health and well-being. The personalized app experience and wellness coaching further differentiate BBalance from other products in the market, as it goes beyond data collection to provide actionable insights and guidance.

The company's vision is centered around helping people improve their long-term health and well-being at home through the use of easy-to-use daily tracking technology, including specialized features for fall prevention. By providing individuals with a user-friendly and accessible tool, BBalance aims to remove barriers to tracking and make it effortless for users to stay informed about their overall health progress, including their fall prevention efforts. BBalance integrates innovative fall prevention measures into its daily tracking technology, such as fall risk assessments, personalized exercise routines, environmental monitoring, and medication reminders. With these features, BBalance empowers users to proactively address fall risks, maintain a safe home environment, and reduce the chances of fall-related injuries, all while tracking their progress toward their long-term wellness goals.

A Founder Quote

"Every scale measures weight, but maintaining good health is about more than one number – it's about finding balance. Regardless of whether you're excited about new health metrics or you normally hate stepping on a scale, BBalance helps each person focus on the measures that are important to their specific health objective, so they can live a more body-positive life” - Jean- Marc Druesne

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