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Writer's pictureDavid Wright

A parents take on giving the perfect gift

What Rose&Flo does


Rose&Flo specialises in bespoke and personalised gifts for friends, families and loved ones – with a particular emphasis on new mums and families. Starting a family can be a difficult time, so Rose&Flo aims to help their customers provide that perfect gift to support their friends.

The Current Landscape


When giving gifts, it’s easy to think of the big corporations, the Amazons, the Selfridges etc. There is obviously a place for those, and they hold a majority share of the market. Rose&Flo aims to take the more personal touch, from a real team of parents to facilitate those more intimate gifts that come with the experience from having been there and done that.


Company Birth Story


Rose&Flo was founded by Jess, a mother of two children, so has seen her fair share of challenges. As her friends started to have children, Jess was excited to share her tips, tricks and best buys. It became her signature baby shower gift to put together a “nappy changing caddy” containing all the things needed to change a nappy.


As time passed, friends without children started to have baby shower invitations and needed help to put together a gift so sought advice from Jess. Before long, Rose&Flo was put together to offer the service to all.


The Solution


With the success that Rose&Flo has faced with baby gifts, Jess’ love

for gift giving is driving her to expand into other areas. From seasonal

Christmas gifts for young children, to hand crafted and personalised

crafts, Rose&Flo is aiming to grow into the ultimate family gift giving

service.


A Customer Story


With the success that Rose&Flo has faced with baby gifts, Jess’ love for gift giving is driving her to expand into other areas. From seasonal Christmas gifts for young children, to hand crafted and personalised crafts, Rose&Flo is aiming to grow into the ultimate family gift giving service. The team at Rose&Flo are open to requests and try to be flexible to make anything happen. One customer reached out after losing her Grandfather to create some memory cushions from his shirts to gift to grieving family. Jess worked with the customer to create a bespoke product just for her and the outcome made it all worthwhile.



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