What is Trove?
Trove is curating the world’s passions and curiosities-without the noise. Trove is a community of creators, storytellers, adventurers, and knowledge seekers who share and showcase their pursuits on one multimedia platform.
Current Landscape & Inspiration for Trove
Before starting Trove Collective, founder Max Bevan spent the past 10 years as a product builder and leader, previously the VP of product for BNY Mellon’s mobile brokerage platforms. He has been involved in several ventures, one of which was being in charge of product at a social-impact tech startup, Simprints. At Simprints, Max and his team designed technology to improve health service delivery in the hardest-to-reach regions of sub-Saharan Africa and South Asia.
As a self-described hobbyist blogger, Max went through many different iterations of blogging since the early 2000s. From a personal philosophy blog, to a professional blog, to his most recent book review blog, Max felt, first-hand, how his experience as a blogger changed very little over the past 20 years.
When building his latest blog: “Our goal was to share monthly book reviews for people who often asked us what we were reading and what we would recommend. We had a Squarespace, a blog inside the site, a Mailchimp, and an Instagram... the amount of tools we needed to convey simple informative content was very heavy-handed and it completely stymied the creative process.
This made me wonder, if generating simple book reviews for your community was too hard to do with our existing social platforms, what other informative, social knowledge sharing efforts were being discouraged? There was no single, simple platform that made it effective to create and share content that could be subscribed to by your community and that could ultimately be utilized (saved, indexed, and searched) by subscribers when they wanted to leverage your content,” stated Max.
From this experience and his background as a product manager, Trove Collective was born. Trove is a thoughtful curation network where people store, share, and discover their passions and knowledge with their peers. Have a life-changing ravioli recipe that your friends absolutely need to know about? Easily share it on Trove. Looking for a trusted book recommendation from a trusted source? Find it on their Trove. Looking for insights from an author and further detailed research info around their book? Find it on their Trove.
Trove’s Solution: No Ads, No Distractions
Trove connected with creators over the common fatigue of making great content to only have it get lost in the feed. Even more frustrating, is their communities’ inability to find the content they loved: to use that lasagna recipe they found on instagram, to read that book that was recommended on Tiktok, to review those business insights that floated past them on Twitter or LinkedIn. Trove believes the next frontier for the creator economy is curation - through curation comes engagement and monetization. Link-in-bio platforms awakened this movement, but those solutions are just scratching the surface. Trove makes it easy for creators to curate what they learn, what they recommend, what they experience and in turn make it easy for consumers to save, collaborate, and utilize this content to empower their lived experiences.
How Creators Feel About Trove
A popular blogger in the BlogHer community who is a user of Trove said what she loves about Trove Collective is that “Trove puts the power back into the hands of the creator to tell their stories.”
Max Bevan, Founder/CEO
“I decided to start this company in response to the tearing down of our social fabric by the mainstream platforms today through their design decisions - the inherent conflict of interest through the ad model, the emphasis on inflaming not informing, preying on insecurity/ego through likes, and the devolution of the comment thread model into a place for abuse. I came from leading product at a social impact tech company where building high value products need to follow highly principled designs in order to have the intended positive impact. I strongly believe that it’s the only way to mitigate problems at scale.”
Check them out: https://www.trovecollective.co/
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