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The Modern Mattress: How Saatva Delivers Quality, Eco-Friendly Comfort

What is Saatva ?

Founded in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Through accessible prices, eco-friendly products, and 24/7 customer service, Saatva provides customers with an unparalleled experience that truly embodies the meaning of Smarter Luxury Sleep.

The Current Landscape

The mattress industry has expanded from a handful of brick-and-mortar locations to hundreds of online mattress brands, primarily bed-in-a-box retailers that have entered the space in the last five years. When it comes to online mattress brands, there is no true competitor to Saatva in terms of the range and quality of product offerings. Saatva offers best-in-class mattresses in nine categories—innerspring, ultra-premium memory foam, all-natural latex, latex hybrid, foam hybrid, adjustable air, and specialty designs for babies and youth and bigger bodies—plus designer bed frames and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva's mattresses reflect the company's commitment to green principles and practices.

Saatva has also built a unique, demand-based manufacturing and delivery infrastructure. With 19 U.S. factories and over 150 delivery partners nationwide, Saatva’s manufacturing network puts its mattresses and accessories within 60 miles of 85% of households in the continental U.S. for efficient white-glove delivery, meaning mattresses always arrive “factory fresh” and travel on average less than 100 miles from the factory to the customer’s home. That keeps the carbon footprint low and stays true to Saatva’s eco-friendly philosophy.

Unlike many other mattresses in the DTC space, Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Company Birth Story

Saatva was founded in 2010 by furniture industry veteran Ron Rudzin and entrepreneurs Ricky Joshi and Kris Brower. They named the company Saatva, inspired by the Sanskrit concept of "sattva," a human attribute that represents purity and wholesomeness. The founders wanted to create a different kind of mattress company. “Over the prior thirty or forty years, the mattress industry had developed a terrible reputation,” says CEO Ron Rudzin. With misleading marketing, overbearing salespeople, and inflated prices, buying a mattress had become a miserable experience.

By adopting an innovative online business model, Rudzin and his cofounders saw how they could make luxury mattress shopping easier for everyone. They could replace the confusing, exhausting environment of the traditional mattress store with 24/7 customer service and a no-pressure home trial. “We wanted to offer the best service, products, and treat customers in a way that they hadn’t seen in the mattress industry in my lifetime,” Rudzin says.

The Solution

In the tradition of Sealy, Serta, and Simmons, Saatva is the modern “S-brand” for the next generation of American consumer. Having built a successful digital-first business, the company is now at the forefront of the ongoing retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of Saatva products with the help of the latest retail technology.

Saatva Viewing rooms are designed to be relaxed, self-guided spaces where customers can use technology to interact with, and learn about, products at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box,” says CEO Rudzin.

The Team Culture

They strive every day to live up to the principles embodied by their name: goodness, honesty, and sustainability. They believe their greatest potential is reached when they empower each other. And they try to have a good time in the process.

A Founder Quote

“Saatva is more than just our logo. It’s a reminder every day that we are committed to honesty, transparency, and putting our customers first. We try to live up to the principles embodied in our name, whether it’s through the helpful content we put on our website or the premium materials we put in our products. I’m often asked why we chose our name—after all, it’s not easy to spell, it’s often mispronounced, and it’s not a common English word like Apple or Target. I don’t mind being asked, because every question gives me a chance to tell people what Saatva is all about.”

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