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The GrowRight, an Innovative New Product that is Disrupting the Agricultural Industry.

What GrowRight does

Biotechnica is a Rochester NY tech startup and is the creator of an innovative new product called the GrowRight. The GrowRight is an all-in-one hydroponic gardening system that tends to your plants for you.

GrowRight's Current Landscape

As of the writing of this article, there exists many similar products on the market such as The Farm Stand, and the AeroGarden lineup, what separates Biotechnica’s new product from its competitors is its automated fertilizer dosing schedule. The GrowRight is a fully automated device that will ensure that your plants will always receive the correct amount of nutrients, effectively eliminating any user error in the process of growing your garden. Competitors such as Agrotek provide the same level of automation as the GrowRight, but come with a hefty price tag of $1,199. Furthermore, Agrotek’s dosing system does not come with an irrigation system to grow your plants. Biotechnica has effectively harnessed the power of industrial grade growing equipment, made it accessible to the everyday home user and provides it all at half the price of similar systems.

GrowRight Birth Story

Biotechnica was officially founded by Vincenzo Cilino in 2021. Biotechnica was started with a vision of the future in which the cost of manufacturing a Hydroponic Controller like the GrowRight, would be so dramatically reduced that Biotechnica would be able to send their devices to underserved communities around the world. What many people do not know is that world hunger is not caused by a lack of food, but by disruptions in the distribution of the food that is produced. Biotechnica plans to solve this issue by providing underserved communities with the technology they need to grow their own food locally. The GrowRight is an ideal device for tackling food shortages due to its ability to be set up and used in any environment without any knowledge of hydroponics or agriculture.

The Solution

Biotechnica is an incredible company with an incredible vision for the future. Biotechnica is not only improving the lives of the people who purchase its products, but also has a grand plan to improve the lives of those living in underserved communities. Biotechnica is working diligently to do its part in solving world hunger while also providing incredible services for its customers.

The Team Culture

Biotechnica is composed of a group of individuals from all over the globe who are moved by the company’s vision of the future. Viewing Biotechnica’s about page makes this abundantly clear with its mission statement. “It is our mission to develop innovative and sustainable technologies that improve the human condition and quality of life for the greatest number of people possible.”

A founder quote

Biotechnica’s new product is changing the world in such a positive way and it begs the question, “Why grow wrong when you can GrowRight?”

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