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Happy Grasshopper, Real Estates #1 Marketing Solution

What the company does

Happy Grasshopper® is a technology-leveraged service firm. A fun and friendly band of professional copywriters, software engineers, and data geeks working together to eliminate the frustrations of organizing, messaging, and managing all the people in your database.

Happy Grasshopper is a technology-leveraged service firm. We've built our own platform for sending content and monitoring results. Since 2010, they’ve been tracking every message they’ve delivered. Which means they have over 1 billion points of data to rely on when designing a communication plan.

The Current Landscape

Frankly, the content marketing world is sending out the same material and people are getting bored of it. So much content is being constantly thrown at everyone that it can get overwhelming to keep up with. The marketplace is oversaturated and producing effective messaging that cuts through the noise is hard work. Happy Grasshopper creates marketing that is personal, genuine, and starts a conversation. HG allows agents to connect with their existing sphere and create relationships with potential clients. Fear and negativity sells, but HG gets clicks by being a force for good and sending positive messaging out into the world!

Company Birth Story

‘Happy Grasshopper® is not the most obvious name for a company. Yet… since 2010, it's generated a lot of curiosity about what HG does. The name chosen because everyone who works in sales knows what it feels like to be treated like an insect. So, if you're going to be a bug, you may as well be a Happy Grasshopper. You become one by building and maintaining great relationships with everyone you serve. That way, instead of simply hopping from one client to the next, you build a huge following of people eager to refer you to others. As a serial entrepreneur and founder of seven companies, Dan Stewart, CEO and co-founder, has failed (and succeeded) more than most. Along the way, he learned the difference maker is the quality of the people we're able to attract. Today, he is privileged to lead an amazing team of people dedicated to helping our members achieve their goals.

The Solution

Conversation leads to contracts: People buy from those they know, like, and trust– and becoming that person happens fastest in conversation. Think about it… conversation is where we fall in love, raise our children, and negotiate on behalf of our clients. It’s fundamental to our humanity. Happy Grasshopper is proven to start the conversations that lead to sales.

If it looks like marketing, it's safe to ignore: Thousands of times per day, marketers scramble for our attention. You (and your clients) have grown immune to flimsy sales and marketing tactics. So what works today? What cuts through the noise and allows your message to be heard? Personal, relationship-based communication.

There are only two kinds of people in your database: It’s quite simple, really, because there are only two kinds of people alive: those who know us, and those who don’t. Hundreds of millions of messages have proven this distinction far more impactful than click- bait subject lines and flimsy calls to action. What this means is that organizing your database for communication by relationship is the easy hack to better results.

Contracts are worthless, relationships are priceless: The quality of your relationships determines your ultimate success in life and business. You’ll go farther, faster by tapping into the relationships you have than by focusing on the sheer volume of contacts you collect (or buy, God forbid). Even better, when you’re regularly communicating with the people in your life, you enjoy a sense of connectedness with your community

Happy Grasshopper mission and vision can be summed up in this quote from Susan Scott, author of Fierce Conversations: "While no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life–any single conversation can"

Happy Grasshopper exists to connect the world in conversation and to be the most passionately referred service in the industry.

They grow agent headcount, production, or both!

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