What Orderific does
Orderific is an all-in-one platform for small and medium-sized restaurants, offering tools like QR code menus, marketing automation, data analytics, and website creation. It helps restaurant owners streamline operations, engage customers, and own their data to boost marketing and profitability.
The Current Landscape
In 2024, the restaurant industry is rapidly adopting digital systems like interactive menus, AI recommendations, and contactless payments, which customers now expect. Orderific stands out by empowering small restaurants to own their customer data, enabling targeted marketing without relying on costly third-party platforms. In contrast, many providers, like UpMenu and Tock, focus heavily on features such as POS systems and inventory management but don’t emphasize direct data control in the same way. As automation and AI grow in the industry, Orderific offers these tools at affordable prices, helping restaurants improve efficiency and customer satisfaction, making them a startup to watch.
Company Birth Story
Orderific was created to bring advanced restaurant technology, once limited to large chains, to small and medium-sized businesses. Founder Manoj Kumar saw that smaller restaurants were missing out due to the high costs of tools like AI-powered systems, loyalty programs, and digital menus. He envisioned a solution that would allow these businesses to compete by owning their customer data.
Orderific offers affordable digital ordering, real-time analytics, and flexible reward programs, helping restaurants refine workflows and boost customer engagement without relying on expensive third-party platforms. Since its launch, Orderific has focused on helping restaurants increase revenue and cut costs through simplified, high- tech solutions.
The Solution
Orderific provides innovative technology to small and medium-sized restaurants, helping them enhance their marketing efforts and refine workflows. This is all designed to increase efficiency and profits. Unlike other systems, Orderific lets restaurants fully own their data, enabling stronger customer relationships through customized promos and loyalty programs, which drive repeat business and income.
Their solution has already helped restaurants increase profit by up to 37% and reduce costs by optimizing inventory and employee efficiency. The goal is to make advanced tech accessible, helping small businesses thrive in a competitive market while keeping costs low.
A Customer Story
A small family-owned restaurant completely transformed its operations with Orderific. Before using the platform, they struggled with delayed orders, missed upselling opportunities, and food waste due to poor inventory management. Once they implemented Orderific, the digital QR menu enhanced their order process - reducing wait times and improving customer satisfaction. The AI- driven upselling feature boosted their average order value by 20%, while the inventory management tool cuts down on food waste by better aligning stock levels with demand.
This story shows how Orderific helps restaurants use modern technology to increase efficiency, grow revenue, and strengthen customer relationships, making it easier for them to contend with larger chains.
The Team Culture
Led by Founder Manoj Kumar, the team culture revolves around openness and a shared mission to support small businesses. Transparency and communication are key, creating an environment where everyone feels safe sharing ideas and feedback. This culture of inclusivity drives creativity and innovation, aligning the team with the company’s vision. Through regular brainstorming sessions, team- building activities, and cross-functional projects, employees are encouraged to collaborate, bring fresh perspectives, and grow together. This dynamic environment helps the team stay adaptable while continuously innovating for restaurant owners.
A founder quote
Manoj Kumar inspires food business owners with the message: "Every restaurant has the chance to stand out. With genuine passion and proper support, they can create amazing experiences and truly connect with their communities."
He believes technology should be a stepping stone, not a barrier. With the right tools, restaurateurs can better connect with customers and grow their businesses. By making advanced solutions available, Manoj helps restaurants turn everyday challenges into opportunities for growth. His vision encourages owners to embrace new technologies and achieve lasting success.
Check it out https://orderific.com/
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