What GhostBed does
GhostBed invents high-quality mattresses and bedding accessories with its signature cooling technology for hot sleepers. It's a 100-year- old family-owned business that is known for providing its customers with exceptional innovative products and customer service.
GhostBed Current Landscape
GhostBed competes against giant mattress brands by offering high- quality luxury mattresses and bedding accessories at a more affordable price. It established a direct-to-consumer model over seven years ago and has expanded its omni-channel approach, making its unique sleep products available through multiple channels and select retail partners. They compete on family values and quality, to connect with its customers and build brand awareness. Most recently they added a new mattress collection with tennis star Venus Williams to continue its growth in a competitive market.
GhostBed's Company Birth Story
GhostBed is a family-owned business with over 20 years of experience in the mattress industry. Its history can be traced back to the Werner Ladder Company, which was founded over 100 years ago by the Werner family. Today, the business is run by the fifth generation of the family. In recent years, it has expanded its product line to include a new Venus Williams Collection by GhostBed, Ghost Smartbed, and new upcoming massage mattress. This collection offers a range of high-quality mattresses and bedding accessories, featuring the latest sleep technology and innovative design. Despite its dramatic growth and expansion, they remain committed to providing exceptional products and customer service, just as they have for over a century.
The Solution
What makes this fun brand unique is its family heritage and dedication to innovation as it keeps re-inventing itself with new sleep products that solve real demand based on customer reviews and surveys. GhostBed the sources the finest materials and employ cutting-edge techniques to create comfortable, durable, and supportive mattresses that suits each customers personalized needs. Whether you prefer a soft or firm mattress, they have the perfect solution to help guide you with a mattress quiz and sleep experts to best understand your personal sleep habits and pain points.
A Customer Story
GhostBed is helping its customers achieve the needed eight quality hours of deep sleep. With customers that have slept comfortably on the same mattress over 20 years. They offer eco-friendly products made from sustainable materials like recycled plastic bottles. A lot of pride and passion goes into every product that is backed with industry-leading warranty to vouch for its craftsmanship.
The Team Culture
At GhostBed, they treat employees like family and believe that they are the number one asset in any company. They foster a culture of trust, respect, and collaboration, and reward its employees for their hard work and dedication. By prioritizing the well-being of its employees first, they can work as one team to provide exceptional customer service and support to pass on its family legacy.
A founder quote
"I'm incredibly proud of what GhostBed has achieved in such a short time, and I'm even more excited about where we're going. As a company built on innovation, we're constantly pushing the boundaries of what's possible in the sleep industry. With my inventions and our dedicated team, I'm confident that we'll continue to deliver exceptional products to our customers. So that we can continue this 100-year-old family legacy”
Marc Werner
CEO & Founder
GhostBed
Check it out : https://www.ghostbed.com/pages/marc-werner
Follow on social: