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Outset Wellness: Rediscovering the Joy of Movement

What Outset Wellness does 

Outset Wellness aims to make movement enjoyable and accessible for everyone. The company leverages AI to personalize wellness experiences, ensuring that exercise becomes a positive part of daily life for people of all fitness levels.

The Current Landscape 

Platforms like Strava or Garmin and training programs like Nike Training Club or Adidas Training appeal mostly to those who are already active and into fitness. Yet, there's a growing number of people who want to move more to feel better and be healthier without the stress of constantly measuring up - those who want fitness for wellness. There's a real need for solutions that focus on overall well-being and making exercise a fun part of everyday life, rather than a performance-driven grind.

Company Birth Story 

Sonia Ponzo, Outset’s CEO and Founder, found running to be a transformative experience for her health, mood, and self-perception; but the demanding fitness culture led to numerous injuries and self-doubt. Realizing her experiences were not unique, she teamed up with her co-founders, Davide Morelli and Nick Wagner. They found out many felt alienated by the fitness world, unable to feel like they could belong - and recognized the need for change. They then founded Outset Wellness, a company aimed at redefining fitness to be more inclusive, enjoyable and adaptive to the real life of real people. Their goal is to create a welcoming environment that encourages well-being, allowing individuals to rediscover the joy of movement without the pressure to perform or fear of judgment.

The Solution 

Outset is an app that utilizes AI to personalize wellness journeys, adapting activities based on users’ schedule (by connecting to users’ calendars), individual preferences, and weather conditions. Early adopters love how Outset makes exercise feel less like a chore and more like an enjoyable part of their daily lives, without the pressure of competing and outperforming. Outset’s vision is to become a holistic health companion, able to promote sustainable, healthy habits that improve people’s well-being and help them take control of their health journeys.

A Customer Story 

An Outset early adopter shared how the app transformed her approach to fitness. Initially skeptical due to her non-athletic background and busy life with a toddler, she found Outset's personalized scheduling a game-changer. The app’s integration into her routine led to a shift in her mindset, leading her to incorporate more movement in her life. This not only boosted her confidence but also positively impacted her overall quality of life.

The Team Culture

The core Outset team is a mix of digital health experts, psychologists, AI scientists and product specialists, all dedicated to making fitness accessible and enjoyable for anyone. They cultivate a collaborative and innovative work environment, and have a long history of working together across different organizations.

A founder quote 

Sonia Ponzo, CEO and Founder, said: “At Outset, we believe that exercise should be a joyful experience, not a chore. Our goal is to make wellness accessible and enjoyable for everyone, transforming how people view and engage with exercise. We're not just building an app; we're nurturing a community where everyone feels welcome and empowered to take charge of their health.”

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1 Comment

Thanks for the feature David - it was great to have the opportunity to discuss our journey so far with the readers of Startuptofollow!


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