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Writer's pictureDavid Wright

How Smiler Helps Photographers Boost Revenue & Save Time

What Smiler does


Smiler is a unique combination of marketplace and business management software designed specifically for photographers. With the Smiler Photographer Suite, photographers get an all-in-one solution to run their business smoothly. It helps photographers create easy portfolio websites, manage bookings, deliver mobile-friendly client galleries, and handle payments—all in one place.


The Current Landscape


Many professional photographers struggle to get more clients while handling the challenges of running a business. From marketing their services to delivering photos and collecting payments, the workload can be overwhelming.


Competitors often offer fragmented tools, but Smiler stands out by providing the best software solution for photographers that addresses their needs in one place. The platform’s marketplace integration provides unique insights into both customer behaviour and photographers’ operational demands, creating a powerful edge in the industry.


Company Birth Story


Smiler began as a marketplace in 2021 and quickly became a platform where over 20,000 photographers connected with clients, gaining steady business. As the marketplace grew, the Smiler team gained valuable insights into the daily challenges photographers face, from client acquisition to delivering galleries. Recognizing these pain points, Smiler expanded beyond the marketplace and launched its comprehensive photographer software.


The Solution


Smiler’s all-in-one platform goes beyond just streamlining bookings or managing payments. Designed with deep insight into the everyday challenges of photographers, the software benefits from the unique integration with a thriving marketplace. This allows Smiler to continuously develop features based on real-time insights, creating solutions that competitors cannot replicate.


Every update and feature enhancement is driven by feedback from the community of photographers using the platform. Whether it’s improving the booking management experience or adding advanced automation tools, Smiler rapidly adapts the software to address the most pressing concerns of photographers. This iterative improvement cycle has made Smiler a trusted tool for photographers to not only manage their business but also grow it.


A Customer Story


Sarah, a budding professional photographer in Paris, had the technical and creative skills to turn her passion into a career. However, she found the business side of photography overwhelming—keeping track of bookings, issuing payments, finding steady work and so on. She initially used Smiler Photographer Suite to build a Storefront, instead of investing lots of time and money into building a website from scratch.


Once her Storefront went live, clients began booking sessions through the integrated scheduling system. After each shoot, she delivered her work in Smiler’s beautiful client galleries, offering her clients a premium experience. These galleries also prompted clients to leave reviews, which were automatically displayed on her Storefront, boosting her credibility and attracting more leads.


Additionally, by attaching payment links to the galleries, she received payments faster. This streamlined and fully trackable process allowed her to manage bookings, reviews, galleries, and payments all in one place, saving time and helping her business grow sustainably.


The Team Culture


The Smiler team is made up of talented individuals with diverse skills, but a shared passion for photography ties them together. Some of the team members have direct experience working as photographers too. This background gives them valuable insight into the challenges of being a photographer and the tools needed to achieve sustainable growth.


A founder quote


"From our roots as a marketplace to the launch of the Smiler Photographer Suite, our vision has always been to democratise photography by empowering photographers. By simplifying the complex process of managing a photography business—from booking management to delivering client galleries—our software provides photographers with the tools they need to save time and grow their business." - Kasper Middelkoop



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