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Brisbane tech start-up launches world-first Virtual reality technology at tokyo game show

The current landscape

In the current VR landscape, we are witnessing dynamic and transformative developments. Virtual Reality has outgrown its initial niche and is now becoming increasingly integrated into various sectors. From entertainment and gaming to education, healthcare, and enterprise solutions, VR is rapidly expanding its reach. Technological advancements, such as improved hardware capabilities and enhanced graphics, contribute to a more immersive user experience. At IMRnext, we recognise the evolving trends and are strategically positioned to capitalise on the opportunities presented by this rapidly evolving industry. Our BeyondVR strategy aims to explore new frontiers and leverage the synergies between VR and other emerging technologies, ensuring that we stay at the forefront of innovation.

The company birth story

Established almost seven years ago, IMRnext, formerly known as Immersive Robotics, set out with the goal of advancing technology to facilitate UAVs, telepresence, and immersive experiences in various market verticals. The company has dedicated itself to providing low-latency wireless solutions, leveraging its prior expertise in engineering solutions for for prominent technology companies. IMRnext have developed us as a market leading tech provider and is excited to expand the use cases beyond VR and it’s exciting for us to be able to showcase our tech and partner with other companies in bringing our technology to market.As a result, IMRnext has emerged as a global leader in providing "low-latency Wireless Solutions" for real-time video data transfer.

What success have you had so far and what's the vision for the future?

Our first product, the nofio adapter, has achieved incredible success. Launched on the crowdfunding platform Kickstarter, our campaign quickly sold out within 3 hours, exceeding subscriptions by 300% within 15 days and generating approximately $1 million in sales. Developed by IMRnext, this state-of-the-art product has emerged as a major player in advancing low-latency wireless solutions for real-time video data transfer, with other leading companies adopting our technology to create more immersive products and solutions.

We believe that the potential for our technology is boundless. The realm of VR presents an exceptional opportunity to showcase our capabilities and launch commercially. With our BeyondVR strategy, we are aiming for even greater and broader ambitions. Our technology is gaining substantial traction in various product verticals and expanding beyond consumer electronics, with extensive potential use cases in industries such as Automotive, Defence, and Healthcare.

A customer story

The IMRnext "TIVRA" platform is currently being utilized by our partners, and in many instances, we are bound by strict confidentiality agreements that prevent us from openly discussing them. However, we can share some feedback from our clients, such as comments like "how did you guys achieve this? Tell us more" and "we have been looking for this capability." Additionally, we can mention that the nofio launch has generated excitement and positive feedback from our customers, highlighting the immersive experiences that it offers, which were not possible in the past.

From our standpoint, the ability to reduce the reliance on cables and the need for constant replacements aligns with our commitment to environmental sustainability. Furthermore, the wireless capability, without compromising the user experience, opens up various use cases such as utilizing nofio for health and fitness purposes, creating VR games that enable complete 360-degree movement experiences, and supporting children's fitness, mental health, and aged care through the use of VR.

The team culture

The IMRnext team embodies a culture of innovation and success, as a dynamic and cohesive group of high achievers dedicated to showcasing their innovative technology. They take immense pride in their world- leading creations and are thrilled by the "Wows" from clients, finding joy and validation in their achievements. This sense of pride and accomplishment serves as an instant validation of their exceptional technology, developed at their head offices in Brisbane.

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