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Sahar Swimwear - From Casual to the Show Stopping Designs

What is Sahar Swimwear ?

Sahar by Samantha Harding is a unique resort-wear label created by Fashion designer Samantha Harding. From the casual basics to the show stopping designs, hence all beautiful and high quality. Aside creating tendencies as can see on our Instagram, we also are a brand that give back to people who need it. We have diverse social projects dedicated to give back.

The Current Landscape

After Covid, most brands are aggressively pushing sales, fortunately Sahar survived the pandemic not needing to push the sales hard but focusing on implementing the social projects to celebrate 10y of the brand and giving back to people who need it.

Company Birth Story

Sahar starting in 2012 when Samantha didn't find any swimwear she wanted to wear. Started creating her own pieces and selling to friends, then friends of friends, the brand slowly grew organically. On the second year of brand, Sahar was already selling internationally, in beautiful boutiques in Bali.

The Solution

A deeper dive on what the company is building, how it differs from competitors, success so far, and company vision.

Sahar by Samantha Harding is all about the beautiful style & lifestyle Sahar sells. We are building a brand that not only offers high quality products & good customer service but also a brand that gives back to the communities. Samantha having a close relationship with the Favelas from a young age always hated the unfairness in society. She decided one day she would make a difference and now is. Our project Mar supports kid from the Favela with surfing and now we have started sponsering a BJJ fighter. Everything solely community based and in Rio de Janeiro - Brazil but slowly expanding. The goal is to help as much people needed in third world countries.

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