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From Redundancy to Redemption: Hanson Candle Co's Sensual Twist on Candlelight

What the Company Does


Hanson Candle Co is not your typical candle company. While they do offer the soothing ambiance of candlelight, they've revolutionized the industry with their sensual massage oil candles, eco-friendly refillable options and the innovative TruWiks universal wick holder for candle makers.


The Current Landscape


In a world where candles often serve as mere decorative pieces or temporary luxuries, the candle industry has become oversaturated with single-use, disposable products. However, consumers are awakening to the environmental consequences of their choices, prompting a shift toward eco-conscious brands. While competition abounds, Hanson Candle Co stands out as a trailblazer in the field, combining sustainability, innovation, and sensuality in one enchanting package.


Company Birth Story


The genesis of Hanson Candle Co was far from ordinary. Shakira Hanson, a candle enthusiast herself, found herself drowning in a sea of empty candle jars in 2018. It was this pile of waste that ignited a spark of inspiration. Shakira embarked on a journey into the world of candle-making with a unique vision - to create candles that not only illuminated rooms but also lit up people's lives in a sustainable way. With determination and a beginner's candle-making kit, she began her quest.


The Solution


Hanson Candle Co's crowning achievement is undoubtedly its refillable candles. In a market flooded with disposable alternatives, these candles are a breath of fresh air. They are crafted with the highest quality 100% natural soy wax, a sustainable alternative to the commonly used paraffin wax. This innovation not only extends the life of each candle but also reduces waste significantly, appealing to environmentally conscious consumers.


Adding to their repertoire of unique offerings is the TruWiks universal wick holder, a product designed in-house and manufactured in Australia using 100% recycled plastic. This innovative accessory has gained global recognition and is now available in multiple countries, with over 60,000 units in circulation.

However, the true magic of Hanson Candle Co lies in their sensual massage oil candles, which have taken the market by storm. These candles have not only won awards but have also become a catalyst for rekindling romance and intimacy in relationships. Shakira's dedication to her brand goes beyond business; it's personal. As a mother, she understands the importance of nurturing personal connections, especially after the life-altering experience of childbirth. These candles have proven to be a lifeline for many couples.


The Team Culture


The team behind Hanson Candle Co is a passionate and diverse couple united by their shared commitment to sustainability and personal well-being. They believe in the transformative power of their products and often share heartwarming stories of how their creations have brought warmth and love into customers' homes.


A Founder Quote


Reflecting on her journey, Shakira Hanson said, "Hanson Candle Co is not just about candles; it's about kindling the flames of love, connection, and sustainability. It's a reminder that even in the darkest times, there's a flicker of light waiting to be ignited." Hanson Candle Co has defied convention and emerged as a beacon of sustainability, love, and sensuality in an industry often associated with mere ambiance. Shakira's journey from redundancy to becoming an industry disruptor showcases the potent combination of passion, innovation, and a commitment to making the world a more eco-friendly, loving, and sensuous place, one candle at a time.



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